Local Business Reviews to Benefit your Business
For any small business owner, online business reviews can really help in terms of providing exposure and credibility to a steadily growing customer base. We rely heavily on the reviews for our South Padre rental places for bookings. The reviews are best sourced from the three major platforms found online namely: Facebook, Google and Yelp. However, these are not exclusive and there are other sites such as Bing and TripAdvisor and Superpages that can also add just as well. Here are some important considerations business owners need to look for in order to make local business reviews work for the business as opposed to against it.
Business Owner Sets the Rules
As an owner of a small business enterprise, you set the company policy as well as the provide training for your staff that will oversee the overall customer experience. Be sure that all your employees know how important it is to treat each and every customer exceptionally. Your employees represent your brand to the public and it is vital that your staff receive training and support to carry out exceptional customer service.
Be Complaint Friendly
As a business owner, you need to realize that pleasing everybody is nearly impossible. It is therefore vital to catch a complaint prior to it becoming a negative review. Make your business complaint-friendly so that customers have a voice to air grievances, if any.
- Providing in-store signage that invites customer to let you know immediately if something is not satisfactory
- Your website should feature a complaint form
- Add a complaint hotline text message phone number in your store
- Review social media discussions about your brand and jump in if certain customers begin expressing any negative sentiments
Claim Major Review Profiles
Different platforms that feature local business reviews also facilitate a function that is called “owner responses” These offer a good opportunity to add to the online conversation about your business. This is a means for you to thank clients or customers that leave positive reviews. You can also use this feature to try and win back customers that were not satisfied with their experience.
How to Get More Business Reviews